Europe's clubs caught between a financial pit and hallowed grounds
[Article] Les clubs européens se tournent vers de nouvelles sources de revenus pour compenser les pertes infligées par la pandémie.
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Europe's clubs caught between a financial pit and hallowed grounds.Paris (AFP) - As European football clubs struggle to make up for revenue lost in the pandemic, one untapped source of revenue is stadium naming rights, but exploiting them may not be straightforward.Many football fans have long opposed...
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Name game: German financial services company Allianz has its name on the Bayern Munich stadium and football grounds in Turin, Nice, Vienna, Sao Paulo and St. Paul, Minnesota as well as a rugby and football stadium in Sydney © AFP/File Christof STACHE