Brands from Ferrari to Nike rush toward 'metaverse' future

[Article] Les marques se ruent sur le metaverse.


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Brands from Ferrari to Nike rush toward 'metaverse' future.New York (AFP) - The metaverse vision for the internet is far from reality, but brands from Ferrari to Nike are already rushing in to experiment and build an audience, in part for fear of missing out.The clamor over virtual goods comes amid feverish...
This article was published Wednesday, 22 December, 2021 by AFP
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Big brands are rushing to platforms like Roblox as they look toward the metaverse vision for a virtual reality internet © GETTY IMAGES NORTH AMERICA/AFP Ian Tuttle


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