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Coca-Cola has a long history of being early adopters of new media styles and techniques in their advertisements to appeal to a young, on-trend audience. But an ad for the Argentina division may be a bit too similar to a British band’s video.
FA Cup Action
[Article] This weekend fans from across the UK are eagerly awaiting the next round of the Football Association (FA) Cup, the main knockout tournament in English soccer. In a world where soccer competitons are a dime a dozen, why does this one inspire so much allure and romance? What causes people to abandon normal life and to follow a team whose prospects may be bleak as that of a nudist colony in snow bound Alaska?
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The answer, in part, is that it's open to every team, from the likes of the mighty Manchester United or Liverpool, teams brimming with international players, to the lowly non-league sides of gifted amateurs. When David faces Goliath, miracles sometimes happen, for the magic of competing for the cup...
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