From Megatrends to Microtrends

[Article] Mark Penn says by looking at microtrends we can spot where the movers and shakers of the future will be coming from.


Profitez de la lecture automatique avec accent avec un abonnement

Once in a while a book comes along which makes us look towards the future and, if the author has got it right, assist us in planning our business and social life. John Naisbitt’s 1982 Megatrends – Ten New Directions Transforming Our Lives was such a book. The trend towards an information...
This article was published Friday, 28 September, 2007 by AFP
Article complet réservé aux abonnés.
Accédez à l'intégralité de l'article, choisissez un abonnement
From Megatrends to Microtrends


Plus d'articles