Paris Olympics set for gold medal in luxury promotion

[Article] Les marques de luxe s’invitent aux JO.


Profitez de la lecture automatique avec accent avec un abonnement

Paris Olympics set for gold medal in luxury promotion.Paris (AFP) - From the podium to athletes' wardrobes, French luxury goods giant LVMH is planning to put high-end Gallic chic at the heart of the Paris Olympics, underlining how sport has become a promotional platform for even the most exclusive brands.Parisian...
This article was published Thursday, 8 February, 2024 by AFP
Article complet réservé aux abonnés.
Accédez à l'intégralité de l'article, choisissez un abonnement
Paris Olympics set for gold medal in luxury promotion.jpg

TThe medals for the 2024 Paris Olympics, designed by LVMH brand Chaumet, feature a piece of iron from the original Eiffel Tower in the centre © AFP Thomas SAMSON


Plus d'articles