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The French rugby team, or at least something resembling it, has arrived in New Zealand for the test game this coming weekend.
The Sparkly Future of TV Advertising
[Article] Between TiVo filtering out ads for you, DVR allowing you to fast-forward through them, and coffee/bathroom breaks occurring during ad slots, the TV advertising industry is experiencing difficulties. Now they’re getting just a wee bit more cunning.
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When it comes to television, you’re not the consumer, you’re the product. Television networks are selling you to the people who pay them the most money. Advertisers.Unfortunately for the television networks, technology and habits surrounding advertising mean that the traditional ad break...
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