Pretty in pink: 'Barbie' marketing blitz hits fever pitch

[Article] Tout en rose : La campagne de marketing "Barbie" atteint son paroxysme


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Pretty in pink: 'Barbie' marketing blitz hits fever pitch.New York (AFP) - Hollywood A-listers have been walking red carpets in hot pink, glitter is back, and companies from The Gap to Burger King are doing rose-colored collaborations: "Barbie" mania is everywhere as the hotly anticipated film hits theaters...
This article was published Wednesday, 19 July, 2023 by AFP
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Australian actress Margot Robbie will play 'Barbie' on the big screen, and the movie is sure to be a money spinner for theaters and companies doing high-profile collaborations © AFP/File JUSTIN TALLIS


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