H&M Launch An Organic Cotton Line

[Article] Madonna, Karl Lagerfeld, Viktor&Rolf and now an ethical cotton line… H&M prove they have a knack for publicity-worthy operations while they prepare to battle for a spot on Paris’s Champs-Elysées.


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Swedish cheap chic giant H&M revealed that their spring fashion offering will include items made of organic cotton. Garments in the material run the gamut from jeans and t-shirts in the brand’s junior line to fashion-forward pieces like tunics, a-line dresses and “sweatshirt couture”...
This article was published Thursday, 1 February, 2007 by AFP
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H&M Launch An Organic Cotton Line


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